Francesca is a B2B content marketer and LinkedIn TopVoice who helps companies increase their Web traffic, leads, and customers through high-quality content and thought leadership. She’s also the author of Retail Survival of the Fittest, an eBook to help retailers future-proof their stores. When she’s not writing, you’ll likely find her wandering around at Target or at the playground, chasing after her son.
It’s no secret that the retail landscape has changed dramatically over the last few years, thanks to the rise of online and mobile commerce. And within the retail community, some…
