Retail Technology
Three Strategies for Creating Retail Brick-and-Mortar “Stickiness”
Webopedia defines “sticky” as the ability to keep visitors on a website once they have navigated there or encourage the visitor to return frequently (i.e., the visitors “stick” to the…
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Deliver on Your NRF Vision with Aruba SD-Branch
The store of the future was a big focus at the National Retail Federation’s Big Show in New York City in January 2020, as retailers explore ways to blend physical…
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A Strategic Roadmap to Technology Deployment in Retail: Part 1
Who are the most influential people inside your store? Who knows more about what your customers’ desires are than the teams meeting with them every day? Who is the everyday…
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Give Your Customers a VOICE
I shop in brick and mortar stores on a fairly regular basis. Before I visit the store, I usually research the products I intend to purchase and look at customer…
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“Wow” Moments in Retail
What is a “wow” moment? A “wow” moment occurs any time you exceed your customer’s expectations. It doesn’t have to be by a lot. It doesn’t have to be over-the-top….
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