Liz Alton

Liz Alton

Liz Alton is a B2B technology and digital marketing writer and content strategist. She has worked with a variety of brands including Google, Twitter, Adobe, Oracle, and HP, and written for publications including Forbes. She is a regular contributor to Connected, Connection’s official blog.

Your Secret Weapon for Successful Digital Transformation? Get Employees on Board.

For nearly a decade, companies have been discussing their digital transformation. And in the past year, the pandemic and the rapid shift to remote work dramatically accelerated many companies’ digital…

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7 Ways Technology Changes the Way Women Build Businesses

This Women’s History Month, we’re celebrating the more than 12 million women-owned businesses in America. Technology has changed the way the world lives, works, and creates new businesses. One area…

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What’s Working Today to Attract and Retain Women in Technology

As part of Women’s History Month, we’re taking a closer look at how leading companies are attracting and retaining women employees. According to a recent piece by Built In, women…

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Azure vs. Amazon vs. Google Cloud: Which Provider Is Right for You?

Microsoft Azure, Amazon Web Services (AWS), and Google Cloud are locked in a battle for the title of Leading Cloud Provider. AWS currently holds about 33% of market share at…

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How to Identify and Avoid Phishing Attempts in 2020

Phishing attempts are on the rise. In fact, the FBI recently reported that it was the top Internet-related crime they dealt with in 2019. In the wake of coronavirus, companies and security…

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