The Power and Possibilities of Digital Signage

Learn More about the Future of Communication

Toby Mackey

These days, digital signage is nearly everywhere you look. From university campuses and doctors’ waiting rooms, to banks, restaurants, and retail, dynamic, interactive signs are enhancing the ways in which we communicate. What can digital signage bring to your organization?

One of the strongest benefits to digital signage is that it allows you communicate and interact in real-time – to grab the attention of potential customers or to broadcast important information throughout your campus. Technologies like touchscreens, facial recognition, NFC, and beacons all enhance the audience experience and allow you to focus your message.

Not only that, but putting a digital signage solution in place can inspire creativity. You can start with a simple message, and once you see how your audience responds, you can develop something more unique. As technology begins to catch up with imagination, it’s clear that the possibilities for digital signage are only growing.

To discover what a digital signage solution can do to enhance communication at your organization, watch our video, Power and Possibilities of Digital Signage, now.

Toby is a Product Line Supervisor for Commercial Video Products with over 22 years of experience in sales, technical consulting, product and program management, marketing, and business planning. Toby offers expertise and insightful guidance across a wide variety of software and hardware products and has specialized in emerging/converging technologies and markets. Toby created the Digital Signage practice area at Connection, which has become an industry leading Digital Signage solution provider, offering full software, hardware, and services from evaluation and conceptual planning to deployment. When not at work, he enjoys spending time with his wife and 3 children, cooking, traveling, golf, and drag racing.