The Apple Experience: Empowering Productivity and Choice

Chris Roux

Apple believes in providing customers with products that not only inspire creativity but also enhance productivity. Mac, a cornerstone of Apple’s DNA, continues to revolutionize the way individuals and organizations work worldwide. With its exceptional features and user-friendly interface, Mac empowers users to challenge the status quo and shape the future of their businesses.

The story of Mac at work began with Apple’s iPhone, and their commitment to employee choice remains unwavering. They believe in giving employees the freedom to decide how they want to work. This fosters a sense of ownership and enhances overall productivity. It comes as no surprise that an increasing number of customers are choosing Mac for the first time.

In the modern workplace, technology plays a pivotal role in shaping our lives, work, and communication. Employees recognize the significance of aligning their work life with a device of their choosing. As a recent study by Jamf highlighted, nearly 9 out of 10 respondents would be willing to sacrifice a small portion of their salary for that choice.1 This demand for choice spans across various verticals, including enterprise, education, and the public sector.

Interestingly, this demand for choice is largely driven by the experiences of the new generation before they even enter the workforce. Another study by Jamf revealed that over half of U.S. college students entering the job market are already using Mac, bucking the trend of a Windows-centric workplace.2 These students perceive organizations that offer technology choice as more modern, with 70% of them indicating a higher likelihood of joining and staying with businesses that provide such freedom.2

Apps. Apps. Apps. Mac Does That.

Now, let’s dive into the world of apps—the backbone of productivity. When discussing applications, compatibility is often a primary concern. Rest assured, Mac is equipped with a wide array of apps that cater to various work requirements and common tasks. From sending emails and messages to managing schedules and meetings, these pre-installed apps ensure a superior user experience. Additionally, many of these apps seamlessly integrate with Microsoft Exchange—and they coexist alongside Apple’s family of productivity apps.

Notably, employees can create engaging content without the need to purchase additional software. However, for those who rely on Microsoft 365—and its suite of applications such as Word, Excel, PowerPoint, Outlook, OneNote, and Teams—these apps now run better than ever on Mac. Each app works with Microsoft Office apps on other devices, providing a consistent and efficient experience across the board.

With Mac having transitioned to Apple silicon, particularly the remarkable M2 chip, Apple has unlocked a new capability: running iOS applications natively on your Mac. If you’re already using a business, education, or institutional app on your iOS devices, chances are high that you can also run it on your Mac. This integration opens a world of possibilities, allowing you to access a vast suite of applications you know and love—all on the Mac platform.

Seamless Employee Experience.  Mac Does That.

Most employees are already familiar with using iPhone and iPad, making the transition to Mac a breeze. Apple’s continuity features further amplify this seamless experience, enabling employees to work effortlessly across all their devices.

Features like Handoff enable automatic transfer of tasks from one Apple device to another. Whether you start drafting an email on your iPhone and finish it on your Mac—or begin writing a report on your Mac and continue on your iPad during a meeting—Apple’s ecosystem ensures your work follows. Additionally, features like Universal Clipboard enable easy copying and pasting of content between devices, streamlining your workflow.

Furthermore, Mac Auto Unlock conveniently unlocks your Mac when you’re wearing an Apple Watch, saving valuable time. With AirDrop, sharing files between your Mac, iPhone, and iPad is as simple as a few clicks, eliminating the hassle of convoluted file transfers.

And let’s not forget about Sidecar. It enables you to use your iPad as an additional display for your Mac, providing that extra screen real estate when you’re away from your desk. It requires no additional software and seamlessly integrates into your workflow.

The Apple and Connection Partnership: Uniting Excellence for Almost 40 Years

For nearly four decades, Apple and Connection have had a strong and enduring partnership. Together, we have been at the forefront of innovation, empowering individuals and organizations to harness the power of technology. With global authorized service for all major IT equipment manufacturers, we make creating or upgrading your Apple ecosystem a seamless and painless experience.

At the heart of our partnership is a team of highly skilled Apple solution engineers. These experts are not only authorized by Apple to provide exceptional service but also possess a deep understanding of everything there is to know about Apple. If you need support, maintenance, or assistance in deploying and managing Apple devices, our team is equipped to meet your needs.

But our partnership with Apple goes beyond service and support. We offer a comprehensive range of Apple and Connection professional services that are designed to streamline your experience. One of our flagship offerings is Apple Business or Apple School Manager enrollment, allowing you to effortlessly manage your organization’s devices and apps. This powerful tool provides centralized control and oversight, making device deployment and management a breeze.

Moreover, as an authorized partner, we have the expertise to work with Apple’s Volume Purchase Program, enabling you to efficiently procure apps and content for your organization. Our advanced deployment capabilities ensure that your Apple devices are configured and ready to use straight out of the box. And when it comes to cellular activations, we have you covered, ensuring seamless connectivity for your mobile devices.

We understand the importance of comprehensive support for your Apple devices, which is why we offer AppleCare Plus and AppleCare for Enterprise. These extended warranty programs provide peace of mind, protecting your investment and ensuring prompt assistance in case of any hardware or software issues. For educational institutions, we offer AppleCare for Schools, tailored to meet the unique needs of the education sector.

With our extensive expertise and partnership with Apple, we are committed to simplifying the integration of Apple devices into your organization. We provide end-to-end solutions, combining cutting-edge technology with personalized support, so you can focus on what matters most—driving your business forward.

Experience the power of the Apple and Connection partnership. Let us guide you on your journey to a seamlessly integrated Apple ecosystem, where productivity, efficiency, and innovation thrive. Contact us today to unlock the full potential of your Apple devices and elevate your organization to new heights.

1 Jamf, 20221, Employee Choice and its Impact on the Future of Work
2 Jamf, 2019, The Influence of Student Device Choice on the Modern Workplace

Chris is Manager of Digital Partner Programs at Connection. He has more than 10 years of experience in IT product and marketing management. In his free time he enjoys spending time with his wife and daughter, doing volunteer work in his community, and playing basketball or tennis.