M1: How Apple Breaks New Ground Yet Again


In November of 2020, Apple® launched the M1 chip. It had been 14 years since the transition to Intel silicon, and the change was heralded as a renaissance for Apple. Based on the popular ARM chipset found in iPad® and iPhone®—specifically the Apple A14 Bionic chip—M1 wasn’t just a step forward for our favorite devices, it was a momentous leap ahead into the future of computing. As the one-year anniversary draws nearer, let’s take a quick look at all we’ve learned since the release of M1.

“The M1 MacBook Pro is the new laptop gold standard.”*

Brooke Crothers
Contributor, Forbes

The Power of M1

Designed as a System on a Chip (SoC), M1 offers something a standard notebook, tablet, or desktop cannot: centralization. Everything on your system board (CPU, GPU, security, etc) no longer lives “across town” from one another. Now, under a single roof, these disparate components can communicate much quicker. This adds processing power, battery life, and increased performance to the user experience. How much? Quite a lot. As a result of the SoC architecture in MacBook Air®, M1 is faster than the chips in 98% of PC laptops sold in the past year.1 Yes, you did read that correctly. In benchmark tests, M1 reigns supreme over comparable offerings from Intel* and notebooks such as the Dell XPS. Meanwhile, MacBook Pro®, featuring macOS® Big Sur, now offers up to 17 hours of wireless Web browsing and up to 20 hours of video playback.2 That’s up to twice the battery life of the previous generation—and the longest battery life ever on a Mac®.2

“The new Arm-based system has exceeded almost every expectation.”

Dieter Bohn
Executive Editor, The Verge

Pick and Choose

M1 is available for iMac®, iPad Pro®, MacBook Air, MacBook Pro, and Mac mini®. That’s nearly the entire current Apple ecosystem. What’s more, if you’re not quite ready to transition to M1, you don’t need to in certain circumstances. Apple is still producing some Intel-powered devices. After all, moving to a new processor type is a big step forward. Just keep in mind that M1 is just as big of a step forward for computing power.

“If Apple wanted to launch something revolutionary, it certainly managed that.”**

Matt Hanson
Senior Computing Editor, TechRadar

Partner with an M1 Specialist

Whether you’re new to Apple,or you have an infrastructure already in place, upgrading to M1 will be a big step up for your business. Connection is an Apple Corporate Reseller with a partnership that goes all the way back to 1984. This means we are uniquely qualified to provide Apple solutions, product availability, and expertise that exceed your expectations. With our help, creating or upgrading an Apple ecosystem is easy. And with our zero-touch deployment service, you can distribute new M1 devices directly to employees without manual configuration.

And, for a limited time, we are offering a special deal on MacBook Pro with M1. Get yours for $200 off—now only $1,099. Give it a go, test the waters, and let us know how we can help make your transition to Apple silicon a painless one.

© 2021 Apple Inc. All rights reserved. Apple, the Apple logo, iPad, iPhone, MacBook Air, MacBook Pro, macOS, iMac, iPad Pro, and Mac mini are trademarks of Apple Inc., registered in the U.S. and other countries.

1. Testing conducted by Apple in October 2020 using preproduction 13-inch MacBook Pro systems with Apple M1 chip and 16GB of RAM. Performance measured using select industry-standard benchmarks. PC configurations from publicly available sales data over the last 12 months. Performance tests are conducted using specific computer systems and reflect the approximate performance of MacBook Pro.

2. Battery life depends on device settings, usage, and other factors. Actual results may vary.

*PassMark Software, 2021, M1 Benchmark Results

†Forbes, 2021, 13-Inch MacBook Pro (M1) Vs Dell XPS 13 9310: Intel Takes A Hit

‡The Verge, 2020, Apple Macbook Air With M1 Review: New Chip, No Problem

**Tech Radar, 2020, Apple MacBook Pro 13-inch (M1, 2020) Review