Launch of New “Connection” Brand


Connection celebrated its new brand name and CNXN NASDAQ symbol with official ribbon-cutting and flag-raising ceremonies yesterday at the company’s corporate headquarters in Merrimack, NH. Connection’s leadership team was joined by local dignitaries, including Senator Kelly Ayotte (R-NH), for the event. Following the launch, all PC Connection, Inc. companies, including, PC Connection Sales Corporation, GovConnection, MoreDirect, and Softmart, will do business as Connection – united by one clear, concise, and powerful brand.

Addressing a crowd of employees and visiting dignitaries, Tim McGrath, President and CEO of Connection said, “We’ve always been focused on the customer experience, helping people connect with technology in new and innovative ways, from the PC to the data center. Today, we are a leading National Technology Solutions Provider, connecting people with technology that enhances growth, elevates productivity, and empowers innovation. Our company has evolved to keep pace with the changing technology landscape, and it’s time for our brand name to reflect the full scope of our capabilities – the promise of our future as well as the successes of our past.”

During her remarks at the event, Senator Kelly Ayotte said, “What has impressed me most about Connection is the customer service focus . . . that’s what really makes this company stand out.” Ayotte added, “I look forward to seeing the next thirty-five years of Connection, and the innovation you’re going to drive and the difference you’re going to make – not only for your customers, but for the country.”

Patricia Gallup, Founder and Chairman of the Board, said, “Congratulations to our corporate leaders, and the entire Connection team, for driving the vision and building our strong, positive reputation; and many thanks to our community members for your support. You are here today to help us write the next chapter in our Company’s history.”