Inside Look: Connection’s Marketing Department

diverse marketing team

Interested in becoming a Connection employee? You’ve come to the right place. Follow our Inside Look series to find out what it is like to work in different departments within our organization. You will learn about our open positions and hear from our department leaders on what they watch for in candidates during the interview process. This month we are featuring our Marketing Department.

What is it like to work in Connection’s Marketing Department? 
We foster a collaborative approach, drive marketing best practices across the organization, work hard, and have fun. A majority of the team is remote or hybrid—and we all have access to leading tools and apps, including Marketo, Uberflip, Workfront, Salesforce, and more!

How is the Marketing Department structured?
The Vice President of Marketing, who reports to the Chief Growth and Innovation Officer, leads a marketing team of approximately 50 people that make up: 

Program Marketing: Aligns closely with our Strategy Marketing and Event Marketing Teams, Product Management, and the Industry Solutions Group to drive demand generation programs.

Brand and Integrated Marketing: Builds brand awareness and develops integrated multi-channel campaigns working with cross-functional teams

Event Marketing: Aligns with teams across the organization to deliver high-quality events that are strategically aligned to our business goals. Drives overall planning and execution for virtual and face-to-face events for customers and internal employees—start to finish.

Creative Services: An in-house team of designers, writers, email and Web developers, a full-service video team, and producers that support the entirety of our creative needs.

Segment Marketing: Manages sales enablement aligned with campaigns for our enterprise, small/medium business, and public sector channels to drive revenue goals.

What are the relationships between the Marketing Department and other areas of the company?
The Marketing Team engages with almost all departments within the company and often works with our leadership team on strategic initiatives to propel the business. 

What kinds of personalities mesh best within the company?
• Energetic
• Assertive
• Curious
• Collaborative 
• Team player
• Communicator 
• Strategic
• Accountable
• Intelligent 
• Eager to learn, inspire, and lead
• Resilient

What does it take to be successful in the Marketing Department and at Connection?
Integrity is one of our core values at Connection, so be prepared to be accountable and work hard. You should be results-oriented, ready to grow your passion for our brand, and intent on putting the customer first. 

If someone reading this was coming to interview tomorrow, what tips would you give them? 
Be prepared to provide an overview of your accomplishments in marketing and results they garnered. 

What can new hires expect from joining the Marketing Department? 
You will have the opportunity to collaborate with cross-functional teams and have a direct impact on driving Connection’s business goals. As part of a dynamic workforce, you’ll also have ample opportunity for professional development and advancement. 

Why Connection? 
Our teams combine several of the top things you should look for in a career: the longevity and stability of an established Fortune 1000 company and the creativity, flexibility, and energy of a startup hungry to make its mark on the world. We are made stronger by a multitude of backgrounds, experiences, and perspectives. It’s what makes Connection unique—what drives us to innovate and create technology solutions that stand apart from the crowd. We’d love for you to be a part of that fabric, to share your ideas and experiences with a team that thrives on fresh thinking, creativity, and helping others.

Ready to take the next step?
Can you see yourself working in our Marketing Department? We are hiring! 

Marketing Manager Segment
Hiring Manager: Rob McIntosh

Marketing Programs Manager
Hiring Manager: Lola Small