Content Management Is Key to Your Digital Signage Solution

Maximize Your Message with Ease

Toby Mackey

So you’ve decided that a digital signage solution will be a big benefit for your organization, but you’re not quite sure how to make the most of the new technology. Getting the right displays for your solution is important, of course, but you must have the right content in order to get the most out of digital signage. How can you ensure that you’re truly taking advantage of your setup? Read on for our tips.

The first thing is to think of your digital signage content not as a slide show, but as full dynamic content. It can be updated as you choose; it can show multiple feeds of information – anything you like – and it can be easily managed by your content management system (CMS). Now consider your message: if it’s not creative or engaging, no one will look at it.

If you think creating a dynamic, engaging message is beyond your resources, don’t despair. We can help you pick a CMS with full content creation and management service provided. If you want more freedom to craft your own message or something in between, it’s all available. We’ll help you pick just the right CMS for your solution.

Learn more about content management for your digital signage solution and how to maximize your message in part four, Content Management Is Key to Any Digital Solution, of our digital signage video series.

Toby is a Product Line Supervisor for Commercial Video Products with over 22 years of experience in sales, technical consulting, product and program management, marketing, and business planning. Toby offers expertise and insightful guidance across a wide variety of software and hardware products and has specialized in emerging/converging technologies and markets. Toby created the Digital Signage practice area at Connection, which has become an industry leading Digital Signage solution provider, offering full software, hardware, and services from evaluation and conceptual planning to deployment. When not at work, he enjoys spending time with his wife and 3 children, cooking, traveling, golf, and drag racing.