Samotria Holmes

Samotria Holmes is a Channel and Alliances Leader with more than 17 years of experience building and scaling partner ecosystems across Point of Sale, Cybersecurity, Cloud, CX, and AI technologies. She specializes in developing profitable practices and alliance strategies that align vendor priorities with real customer outcomes—translating complex programs, certifications, and go-to-market motions into clear, repeatable playbooks that drive pipeline, margin, and measurable value. Throughout her career, Samotria has grown partner communities, designed, and operationalized partner programs, and led cross-functional teams spanning Sales, Marketing, Product, and Services. Her work with Cisco and other global technology providers has helped organizations navigate strategic certification requirements and successfully transition to service-led, recurring revenue models. Beyond the technology world, Samotria brings a distinctly entrepreneurial perspective—as the founder of an award-winning specialty food brand, she developed a deep passion for brand-building, operations, and end-to-end customer experience that informs how she approaches partnerships today.