Beyond the Subject Line

We Know Your Inbox Is Full—But Take a Second Look at Your Emails

Cristiana Asselin-Petrin

You’ve probably asked yourself a million times—why am I getting all these emails? What could be so important that they want me to take the time to read, watch, or learn whatever it is that they’re promoting? I know, I know. I’ve asked myself the same questions. But at Connection, I’m also one of the people who facilitates those communications, and I’m here to assure you that we don’t create just for the sake of creating. Our goal is always to educate you, to provide useful material, to help you stay informed on the latest technology trends. Before we do anything, we take the time to evaluate the usefulness of potential projects—“Is this worth our customers’ time?” Even—“Is it worth our time?”

Sometimes, we send a quick message to ask, “Did you know we can help you with this?” And maybe you did—and hey, that means we’re doing our job! But then again, maybe you hadn’t heard about that particular service or offer yet, and it’s just what you need to help you accomplish your next goal. So that little message really did do something useful, for both you and us.

Other times, we’re reaching out to share a piece of collateral that we put a whole lot of effort into creating. Between interviewing our experts, crafting our message, designing the piece, and double checking the details—well, we wouldn’t go through all that if we didn’t think it was worthwhile to share with you. We strive to deliver pieces you can really sink your teeth into, to give you new things to think about, and to let you see that we can help you with a whole lot more than just buying your next round of PCs.

We don’t send things just to make sure Connection keeps popping up in your inbox—so take a second to see what’s beyond the subject line. It will be something we hope you find helpful.

Cris has more than nine years of experience. In her free time, she enjoys photography, outdoor activities and spending time with her family and friends. She backpacked through Europe and enjoyed it so much she did it twice more: in Spain and Portugal, and then in England and Scotland.